Privacy Policy

Effective Date: April 22, 2025

Last Updated: April 22, 2025

 

1. Introduction

Five Rivers Brands LLC welcomes you to auliair.com ("auliair," “auli”, "we," "us," or "our"). We are committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains how we collect, use, disclose, share, and protect the personal information of visitors to our website (www.auliair.com) and users of our mobile application (the "App"), as well as customers who interact with us, including those placing pre-orders for our air purifiers and floor lamps.

This policy applies to personal information collected through our website, our App, and online interactions. By using our website, installing or using our App, or providing your information, you agree to the practices described in this policy.

We may update this Privacy Policy from time to time to reflect changes in our practices, App functionality, or applicable laws. If we make material changes, we will notify you by posting a prominent notice on our website, potentially through the App, or by contacting you directly via email, especially if changes affect how we handle previously collected information. We encourage you to review this policy periodically. The "Last Updated" date at the top indicates when it was last revised.

 

2. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household ("Personal Information"). We may collect the following categories of Personal Information:

• Identifiers: Such as your real name, alias (if provided), postal address (for shipping and billing), email address, account username (if you create one), Internet Protocol (IP) address, and unique online identifiers like cookie IDs or mobile device identifiers (e.g., Advertising ID like IDFA or AAID).

• California Customer Records Information: Such as your name, address, telephone number, and financial information (which is processed by our secure third-party payment processors; we do not store your full payment card details).

• Commercial Information: Such as records of products you pre-order or purchase, your purchasing history or tendencies, and your interactions with our customer service.

• Internet or Other Electronic Network Activity Information: Such as your browsing history on auliair.com, search queries on our site, interactions with website elements (clicks, mouse movements), advertisements, or emails; information collected via cookies and similar technologies (see Section 7); device type, operating system, and browser type. Within the App, this may include information about the features you use, screens you visit, duration of use, interactions with App elements, App version, and crash reports.

• Geolocation Data: Such as general location derived from your IP address; potentially precise geolocation obtained via the App with your explicit permission.

• Inferences: Such as profiles we might create reflecting your preferences or characteristics based on your interactions with our site or App, used for personalization or marketing.

• Sensitive Personal Information: This may include your account login credentials (email address combined with your password or other access credentials) if you create an account with us; potentially precise geolocation data collected via the App (with permission).

• Device Connectivity and Configuration Information: This includes Bluetooth connectivity data (used for device discovery, pairing, and direct control) and Wi-Fi network information (SSID and password) that you provide through the App during the device setup process to connect your auli product to your home network.

We collect this information from various sources:

• Directly from you: When you place a pre-order, create an account, subscribe to our emails, contact customer support, respond to surveys, configure settings within the App, or otherwise provide information directly to us.

• Automatically: When you interact with our website or use our App, we use cookies, Software Development Kits (SDKs), and similar technologies to collect information about your device and browsing/usage activity (see Section 7).

• Directly via the App: Information collected through your use of the App, including settings you configure, data generated during device control (if applicable), and data from device sensors if permissions are granted (e.g., location, Bluetooth).

• From Third Parties: We may occasionally receive information from third-party partners, such as analytics providers or marketing partners.

 

3. How We Use Your Information

We collect and use your Personal Information only for specific, legitimate business and commercial purposes, including:

• Processing and Fulfilling Your Pre-Orders: To accept, process, manage payments for, and arrange shipment of your pre-orders.

• Communicating About Your Pre-Order: To provide you with important updates regarding the status of your pre-order, estimated production and delivery timelines, and any potential delays or changes.

• Providing and Improving App Functionality: To enable you to use the App to control your auli devices (if applicable), manage settings, receive device status updates, access other App features, and facilitate device setup and connectivity. To analyze App usage for improving performance, user experience, and feature development.

• Sending Push Notifications: To send you relevant alerts, device status updates, or promotional messages via the App, subject to your consent and ability to manage notification preferences in your device settings or within the App.

• Providing Customer Service: To respond to your inquiries, provide support (including technical support for the App), manage potential returns or exchanges, and address warranty claims.

• Managing Your Account: To create, maintain, and secure your user account if you choose to create one (accessible via website and/or App).

• Marketing and Promotions: To send you promotional emails, newsletters, or special offers about Auliair products, potentially including targeted messages within the App, subject to your consent where required and your right to opt-out at any time.

• Operating and Improving Our Website and App: To operate our website and App effectively, analyze traffic and user behavior across platforms, personalize your experience (e.g., remembering preferences), diagnose technical issues, and enhance our website, App functionality, and product offerings.

• Ensuring Security and Legal Compliance: To maintain the security and integrity of our website, App, and business, detect and prevent fraud or security incidents, enforce our Terms of Service, comply with legal obligations (like responding to subpoenas or regulatory requests), and protect the rights and property of Auliair and our users.

We strive to collect only the Personal Information that is reasonably necessary and proportionate to achieve these disclosed purposes (data minimization).

Data Retention: We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including fulfilling your pre-orders, providing ongoing customer service and App functionality, complying with legal or financial record-keeping obligations, resolving disputes, and enforcing our agreements. Retention periods are determined based on these needs. For example:

• Information related to your pre-order will be kept as needed to manage the order, communicate updates, fulfill delivery, handle returns/warranties, and meet financial record-keeping requirements.

• Account information is retained while your account is active and for a reasonable period afterward.

• Website and App analytics data is typically retained for standard periods (e.g., 14-26 months) for trend analysis.

• Data required for App functionality (like device pairing) is retained as long as necessary to provide the service.

 

4. How We Share Your Information

We do not "sell" your Personal Information in the traditional sense of exchanging it for money. However, like many online businesses, we may engage in activities that could be considered "sharing" under California law, particularly related to online advertising using cookies, mobile IDs, and similar technologies.

"Sharing" for Cross-Context Behavioral Advertising: We may use third-party advertising partners (like Google or Meta) who utilize cookies and pixels on our site, or SDKs within our App, to collect information about your browsing and App usage activity. This information (which may include mobile advertising IDs) may be used to show you targeted advertisements for auli products on other websites, platforms, or apps based on your interests inferred from your activity across different sites and services. Under California law (CCPA/CPRA), making information available to these partners for such advertising purposes constitutes "sharing." You have the right to opt-out of this sharing (see Section 5).

Disclosures to Service Providers: We disclose Personal Information to trusted third-party service providers and contractors who perform essential functions on our behalf. We have contracts in place with these providers that require them to protect your information, use it only for the specific services they are providing to us, and comply with applicable privacy laws. These categories of third parties include:

• Payment Processors: To securely handle your payments (e.g., Shopify payments).

• Shipping & Fulfillment Carriers: To deliver your orders (e.g., UPS, FedEx, USPS).

• Email Marketing Platforms: To send transactional and marketing emails (with your consent/opt-out).

• Website Hosting Services: To host our website.

• Cloud Service Providers: To host backend services, potentially including those facilitating device connectivity and control via the App (if applicable).

• Analytics Providers: To help us understand website and App usage (e.g., Google Analytics, mobile analytics platforms).

• Advertising Partners: To manage advertising campaigns (subject to your opt-out rights).

• Customer Service Platforms: To help manage support interactions.

• App Development and Maintenance Partners: Third parties assisting with the development, hosting, or maintenance of our App.

• Push Notification Services: To deliver push notifications to your device via the App.

• Legal/Professional Advisors: For necessary legal, accounting, or consulting services.

• Law Enforcement/Regulators: When required by law or to protect legal rights.

Business Transfers: If auli undergoes a merger, acquisition, bankruptcy, reorganization, or sale of assets, your Personal Information may be transferred as part of that transaction. We would expect the acquiring entity to honor the commitments made in this Privacy Policy or provide notice of any changes.

 

5. Your Privacy Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your Personal Information. These rights include:

• Right to Know/Access: You have the right to request disclosure of the specific pieces and categories of Personal Information we have collected about you in the preceding 12 months (or potentially longer under CPRA), the categories of sources, the business purposes for collecting/sharing, and the categories of third parties with whom we shared it.

• Right to Delete: You have the right to request the deletion of Personal Information we collected from you, subject to certain exceptions (e.g., information needed to complete your pre-order, provide ongoing App functionality, comply with legal obligations, or for internal uses aligned with your expectations).

• Right to Correct: You have the right to request the correction of inaccurate Personal Information we maintain about you.

• Right to Opt-Out of Sale/Sharing: You have the right to direct us not to "sell" or "share" your Personal Information. As noted above, "sharing" includes disclosing information for cross-context behavioral advertising via cookies or mobile advertising IDs. You can exercise this right via the link below. We also strive to honor opt-out preference signals sent via browsers (like the Global Privacy Control). For mobile app "sharing," you can typically limit ad tracking via your device settings (see Section 7).

• Right to Limit Use and Disclosure of Sensitive Personal Information (SPI): If we collect SPI (like your account login credentials or precise geolocation via the App) and use it for purposes beyond providing the service or other permitted exceptions, you have the right to limit its use/disclosure to only those necessary purposes. You can exercise this right via the link below or by managing App permissions in your device settings (for geolocation).

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of quality simply because you exercised a privacy right.

How to Exercise Your Rights:

To exercise your Right to Know, Delete, or Correct, please submit a request through email at hello@auliair.com

To exercise your Right to Opt-Out of Sale/Sharing or Limit the Use of Sensitive Personal Information, please use these links (for website-related sharing/SPI use) and your device settings (for app-related sharing/SPI use):

• Do Not Sell or Share My Personal Information

• Limit the Use of My Sensitive Personal Information

• Mobile Device Settings: Manage app permissions (like location) and limit ad tracking through your iOS or Android device settings.

Verification: To protect your privacy, we will need to verify your identity before processing requests to Know, Delete, or Correct. This may involve asking you to provide information matching what we have on file (e.g., name, email address, order details, information related to your App account). The level of verification will depend on the sensitivity of the information and the nature of your request.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. We will require written permission signed by you and may also need to verify your own identity directly.

Response Timing: We will acknowledge receipt of your request within 10 business days and aim to provide a substantive response within 45 calendar days. If we need more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

 

6. Data Security

We are committed to protecting the security of your Personal Information collected via our website and App. We implement and maintain reasonable administrative, technical, and physical security procedures and practices appropriate to the nature of the information we collect. These measures include:

• Using encryption (e.g., SSL/TLS) to protect data transmitted over the internet, especially during payment processing via our secure third-party gateways. Data transmitted between the App and our servers is also encrypted.

• Employing firewalls and secure server environments (often managed by our hosting providers).

• Implementing access controls to limit internal access to Personal Information to personnel with a legitimate business need.

• Providing training to relevant employees on data privacy and security.

• Using reputable, compliant third-party service providers.

While we take reasonable steps to protect your information, please remember that no internet transmission or electronic storage method is 100% secure.

Your Responsibility: You also play a role in protecting your information. If you create an account, please choose a strong, unique password and keep it confidential. Do not share your login credentials. Be mindful of the security of the device on which you install the App.

Data Breach: In the unlikely event of a data breach that compromises your Personal Information and requires notification under law, we will notify affected individuals as required.

 

7. Cookies, Mobile IDs, and Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies like web beacons or pixels on our website. Within our App, we may use similar technologies, such as Software Development Kits (SDKs) provided by us or third parties. These technologies help us:

• Operate our website and App: Enable essential functions like keeping items in your cart or maintaining your login session.

• Remember your preferences: Such as login status, language settings, or device configurations within the App.

• Analyze website and App performance: Understand how visitors use our site and App so we can improve them (using tools like Google Analytics or mobile-specific analytics platforms).

• Deliver relevant advertising: Work with advertising partners to show you ads for Auliair products on other sites, platforms, or apps (this may involve "sharing" as described in Section 4).

We use both first-party technologies (set by auliair.com or our App) and third-party technologies (set by our partners like analytics providers and advertising networks).

Your Choices:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically refuse or delete cookies. However, disabling essential cookies may affect website functionality.

• Cookie Consent Tool: We may provide a cookie consent banner or preference tool on our website allowing you to manage non-essential cookies.

• Mobile Device Settings (Advertising ID): You can typically limit ad tracking or reset your device's advertising identifier (IDFA on iOS, AAID on Android) through your mobile device's privacy settings. This can limit the use of your App activity for targeted advertising across different apps.

• Mobile App Permissions: You can control permissions granted to our App (like Location, Bluetooth, Notifications) through your device's operating system settings (see Section 7.1).

• Opt-Out of Sharing (Website): To opt-out of website cookies used for cross-context behavioral advertising ("sharing"), please use the "Do Not Sell or Share My Personal Information" link in Section 5.

 

7.1 Mobile App Permissions and Controls

Our App may request certain permissions to access features or data on your mobile device to provide its full functionality. These may include:

• Location:. We will request your explicit permission before collecting precise geolocation data.

• Bluetooth:.

• Camera/Photos:. Permission will be requested when needed.

• Microphone:. Permission will be requested when needed.

• Notifications: To send you important alerts and updates related to your devices, account, or promotions.

You can typically review and manage these permissions at any time through your mobile device's operating system settings (usually under Settings > Privacy or Settings > Apps > auli > Permissions). You may also be able to manage certain preferences, like push notifications, within the App's settings menu. Please note that disabling certain permissions may limit or prevent the functionality of specific App features.

 

8. Children's Privacy

Our website, App, and services are not intended for or directed at individuals under the age of 16. We do not knowingly collect Personal Information from children under 16 via our website or App. If you are a parent or guardian and believe your child under 16 has provided us with Personal Information, please contact us immediately at [Insert Privacy Email Address] so we can delete it.

 

9. Note on Pre-Orders

Please note that the Personal Information you provide during any pre-order process (contact details, order information, payment details via processor) is essential for us to manage your order effectively. This includes processing your payment, communicating important updates about production status, estimated shipping timelines, and notifying you of any potential delays or changes to the target delivery date (subject to unforeseen circumstances). We retain and use this information throughout the pre-order lifecycle as described in Sections 3 and 4.

 

10. International Data Transfers

Our company is based in the United States. If you are accessing our website or using our App from outside the U.S., please be aware that your Personal Information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. We may also use service providers located in other countries. Data protection laws in the U.S. or other countries may differ from those in your country of residence. We take steps to ensure that transfers of Personal Information are subject to appropriate safeguards.

 

11. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes, we will post the updated notice on the Website, potentially notify you through the App, and update the policy's "Last Updated" date. Your continued use of our Website or App following the posting of changes constitutes your acceptance of such changes.

 

12. Contact Us

If you have any questions or comments about this Privacy Policy, the ways in which Auliair collects and uses your information via the website or App, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Email: hello@auliair.com