When I moved to a small mountain town in New Hampshire, it felt like stepping into a postcard - crisp, refreshing mountain air all around me. A gentle hug for my lungs. I breathed deeper, slept better, and my scratchy throat vanished faster than my COVID-era bread-baking ambitions.

Fast forward two years to city life, where I'm greeted daily by a fog of questionable exhausts and unseen allergens, even indoors. Apparently, pollutant levels indoors - where we spend 90% of our time - can be 2-5 times higher than outdoor air.

Clearly, I needed an air purifier. But my cozy (okay, tight) apartment was already teetering on the edge of looking like a yard sale in crisis. The last thing I wanted was another clunky appliance adding to the chaos. That's when the light bulb moment for auli flickered.


What if an air purifier could be part of the furniture? I envisioned a best in class purifier that doubled as a thoughtfully designed piece of furniture, a floor lamp with superpowers.

An air purifier that quietly brings the crisp essence of mountain air indoors without screaming, "Look at me! I'm your new gadget!"

auli is my humble tribute to those mountain towns in the Appalachians, the Rockies, the Himalayas, the Sierra Nevada, and beyond, where clean air and nature wrap you up like a warm blanket and a warm environment that feels genuine and welcoming. It lets you breathe deeply, live fully, and occasionally imagine you're in a serene nature documentary with David Attenborough, without dodging any dust bunnies or mystery odors.

auli fits in, with your lifestyle, in your space.